1.1. Registered Member Profiles. If you become a Registered Member of our site, we will collect personal information for the purpose of providing you with personally tailored content.
2. Categories Of Information Collected. Our collection of information is grouped into two categories: Personally Identifiable Information (information Identifiable to a specific individual), and Aggregate Information (general demographic information that does not identify any individual).
2.1. Personally Identifiable Information. We collect Personally Identifiable Information from our users at several different points on the Site; such information may include your name, email address, or any other information that identifies you. Personally Identifiable Information is retained by us indefinitely.
2.2. Aggregate Information. Like most Websites, Riding On The Edge automatically collects and stores certain statistical information from your Web browser, including your Internet Protocol (IP) address; browser type; operating system; Internet Service Provider (ISP); the date and time you accessed the Site; the pages you accessed on the Site; the IP address of the Website from which you entered the Site; and your exit page from the Site. We may track the total number of visitors to the Site and the number of visitors to each page of the Site. We may analyze this data for trends and statistics in the aggregate, but such information will be maintained, used, and disclosed in aggregate form only and will not contain Personally Identifiable Information. Aggregate Information is retained by us indefinitely.
3. Methods Of Information Collection. Our methods of information collection are grouped into two categories: Clickstream Data (a record of your activity on the Site including which pages that you visited, how long you were on a page [or the entire Site], in what order the pages were visited, and the e-mail addresses of mail that you sent and received), and Information Voluntarily Provided (by you).
3.1. Clickstream Data. As described above, the Site automatically collects and stores certain statistical information from your Web browser. We may use such aggregate information to analyze trends, administer the Site, track the movement of users throughout the Site, and gather broad demographic information for aggregate use.
3.1.a.1. Linked Cookies. We may link the information that we store in cookies to Personally Identifiable Information that you submit while on our site.
3.1.a.2. Session ID And Persistent Cookies. We may use both session ID and persistent cookies. Session ID cookies make it easier to navigate our site by helping us to recognize you if you visit multiple pages on our site during the same session, so that we do not need to ask you for your password on each page. Once you log out or close your browser, this cookie expires. A persistent cookie remains on your hard drive for an extended period and can be removed (see your Web browser's "help" file for details on how to remove persistent cookies). We may set a persistent cookie to track and target your interests to enhance your experience on our site. Both session ID and persistent cookies are encrypted to protect them from being used for any other purpose. Our cookies are encoded so that only we can interpret the information stored in them.
3.1.a.4. Advertising Opt-Out. Some of the ads that appear on our site may also be delivered to you by third-party Internet advertising companies. These companies use certain technologies to deliver ads and marketing messages and to collect aggregate data about your visit to or use of our site, including information about the ads that they display, via a cookie placed on your computer that reads your IP address. To opt out of information collection by these companies, or to obtain information about the technologies they use or their own privacy policies, please visit www.networkadvertising.org/managing/opt_out.asp.
3.1.c. Clear Gifs (Web Beacons/Web Bugs). Like many Websites and their third-party advertising partners, the Site uses a software technology called "clear gifs" to manage site content. Clear gifs (also called "Web beacons," or "Web bugs") are very small graphics (about the size of the period at the end of this sentence); they contain a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. Unlike cookies, which are stored on a user's computer hard drive, clear gifs are embedded invisibly on Web pages. We may also use clear gifs in our HTML-based e-mails to let us know which emails have been opened by recipients so that we may determine the effectiveness of our communications and marketing campaigns.
3.2. Information Voluntarily Provided. You may voluntarily post your name, address, e-mail, and comments to the Site. Any Information Voluntarily Provided shall be deemed to be non-confidential. "Information Voluntarily Provided" includes, but is not limited to, comments, messages posted on our message boards, emails, e-mail addresses of people who send or receive e-mail through the Site, e-mail addresses of people who post to our message boards or chat rooms, suggestions, ideas, and other submissions disclosed, submitted, or offered to us on or by this site or otherwise disclosed, submitted, or offered in connection with your use of this site. We shall be free to use such Information Voluntarily Provided on an unrestricted basis. Information Voluntarily Provided is retained indefinitely.
3.2.a. Online Forms. To use certain services of the Site you must first complete an online member registration form and provide Personally Identifiable Information. We consider this information to be confidential and will not release it to others, except as provided in this Agreement.
3.2.b. Surveys Or Contests. From time-to-time, we may provide the opportunity to participate in contests or surveys on the Site. If you participate, we may request certain Personally Identifiable Information from you. Participation in these surveys or contests is completely voluntary - you may choose whether or not to disclose this information. The requested information may include contact information and demographic information. We may use a third-party service provider to conduct these surveys or contests; those companies are prohibited from using our users' Personally Identifiable Information for any other purpose.
3.2.c. Mailing List. In order to join Riding On The Edge, you must provide us with an e-mail address, which we verify before approving your membership. We will use this e-mail address to send you your password in case you forget it. We will also send you additional e-mail based on the preferences that you establish with us. Every unsolicited e-mail that we send you will contain a link to the My Account page that allows you to modify your e-mail preferences.
3.2.d. Demographic Data. We may ask you to submit certain demographic information (for example, location, age) to improve our marketing; such information is collated in the aggregate and when used for marketing purposes is not associated with any specific individual.
3.2.e. Customer Service. You may voluntarily provide us with your Personally Identifiable Information to allow us to communicate with you in response to your inquiries to provide the services you request. We use return e-mail addresses to answer the e-mail we receive. Such addresses are not used for any other purpose and are not shared with outside parties.
3.2.f. Other Feedback. We may collect additional information from or about you in other ways not specifically described here. For example, we may collect information related to your contact with our customer support team, or store results if you respond to a survey. We encourage you to submit optional information so that we may provide you with a more personalized experience on our site.
3.3. Information Collected From Registered Members. If you register as a member, you will be asked to provide information concerning your name, age, e-mail address, geographic location, phone number, and billing and shipping addresses.
3.3.a. Opt-Out Provision. When you register as a member, we may send you updates about special offers and new products or services. If you do not wish to receive e-mail updates, you can un-subscribe whenever you wish by clicking the link on the bottom of every newsletter.
3.3.b. Financial Data. We do not collect credit card numbers, bank account numbers, or Social Security number from you. Our monthly billing is processed by Authorize.net, a third party who does not share your credit card or bank account numbers with us. When you complete a rental transaction on our site, Authorize.net will collect any financial information necessary to complete the transaction. Renters do not share this information with us.
4.2. Aggregate Information. We may use or disclose aggregate information for any purpose. We use this information to better design the Site and to share with advertisers, and for demographic purposes. Demographic information (which does not identify individual users) is used in the aggregate to measure the number of visitors to the Site or to certain sections of our site, to improve the Site by addressing our users' preferences, to analyze trends, and to attract new users.
6. Disclosure: How We Share Your Personally Identifiable Information With Others. We may share your personal information with:
6.1. Contract Service Providers. Contract service providers assist with aspects of our business operations (for example, fraud prevention, payment collection, marketing, and technology services). By contract, these service providers may only use your information in connection with the services they perform for us and not for their own benefit.
6.3. Law Enforcement Agencies, As Part Of The Legal Process. We may share your Personally Identifiable Information with law enforcement, government notified, or other third parties when we are compelled to do so by a subpoena, court order, or similar legal procedure or legal process served on us. We may also provide information without a court order to cooperate with law enforcement or government officials for any legitimate purpose, under advice of counsel, or to avoid litigation.
6.5. Third-Parties. We will not sell or rent any of your personal information to third-parties in the normal course of business and will only share your Personally Identifiable Information with third-parties as described in this Policy.
7. Data Security. We employ reasonably designed procedural and technological measures consistent with industry practice (such as firewalls, password protection, secure socket layer, and other security measures), to help protect your Personally Identifiable Information from loss, unauthorized access, disclosure, alteration, or destruction.
7.1 Employee Data Theft. Riding On The Edge ensures that its employees, agents, and contractors must have a valid business reason to access your Personally Identifiable Information.
8. Age Restriction. Registered Members of the Site must be 18 years of age or older. The Site is not intended for anyone under the age of 18. We do not target our services or the Site to anyone under 18, nor do we knowingly collect or maintain Personally Identifiable Information from anyone under the age of 18.
8.1. COPPA Compliance. We use reasonable commercial efforts to adhere to the Children's Online Privacy Protection Act ("COPPA") which prohibits the collection of personal information online from children under the age of 13 without first obtaining verifiable parental consent. The Site is not intended for children under the age of 13. We do not target our services or this Site to children under 13, and no part of the Site is structured to attract anyone under age 13. We do not knowingly collect or maintain Personally Identifiable Information from children under the age of 13.
9. Representations and Warranties. By using the Site, you represent and warrant that (a) all information you submit is truthful and accurate, (b) you are 18 years of age or older and, (c) your use of the Site does not violate any applicable law or regulation.
10. How You Can Review, Change, or Correct Your Information. You can review all of your Personally Identifiable Information that we have collected and maintained by visiting your account settings. To update and delete such information at any time, you may sign into your account and make changes or remove your personal information and contact preferences.